Biometric Data Policy

How Clone U Studios collects, processes, stores, and protects biometric identifiers in compliance with BIPA, CCPA, and other applicable laws.

Effective Date: March 19, 2026
BIPA Compliant (740 ILCS 14)
CCPA Compliant (Cal. Civ. Code §1798.100)
AES-256 Encrypted Storage

1. Purpose of This Policy

Clone U Studios, LLC ("Clone U," "we," "us," or "our") collects and processes biometric data as a core part of our memory preservation services. This policy is provided in compliance with the Illinois Biometric Information Privacy Act (BIPA, 740 ILCS 14), the California Consumer Privacy Act (CCPA), and other applicable biometric data protection laws.

This policy explains what biometric data we collect, why we collect it, how it is processed and stored, who we share it with, how long we retain it, and what rights you have regarding your biometric data.

2. Biometric Data We Collect

We collect two categories of biometric identifiers:

Voiceprint Data Voice Biometric

What it is: A mathematical representation of the unique characteristics of a person's voice, including pitch, tone, cadence, and speech patterns.

How it is captured: During your in-person preservation session, our Session Director records audio of the session subject speaking. This audio is uploaded to ElevenLabs, Inc. for voiceprint extraction and voice clone creation.

Processor: ElevenLabs, Inc., operating under a data processing agreement with Clone U Studios.

Facial Geometry Data Facial Biometric

What it is: A scan or mapping of the geometric features of a person's face, including the distance between eyes, nose shape, jawline contour, and other facial landmarks used to create a digital avatar.

How it is captured: During your session, photographs and video of the session subject are captured. These images are uploaded to HeyGen, Inc. for facial geometry extraction and avatar rendering.

Processor: HeyGen, Inc., operating under a data processing agreement with Clone U Studios.

3. Purpose of Collection

We collect biometric data solely for the following purposes:

We do not use biometric data for identification, surveillance, tracking, advertising, or any purpose other than those listed above.

4. Consent Process

We never collect biometric data without your explicit, informed, written consent. Consent is obtained through our booking process before any biometric data is captured. You may decline biometric consent and still use non-biometric services.

Our consent process includes the following steps:

  1. Disclosure: During the booking process, we clearly disclose what biometric data will be collected, why it is needed, who will process it, and how long it will be retained.
  2. Written Consent: You (or the parent/guardian of a minor) must affirmatively check a consent checkbox acknowledging the biometric data disclosure and granting consent.
  3. Confirmation: A copy of your biometric consent is emailed to you immediately and stored separately in our compliance system.
  4. Right to Revoke: You may revoke consent at any time by emailing hello@cloneustudios.com with "Revoke Biometric Consent" in the subject line.

Consent for Minors

If the session subject is under 18 years of age (such as clients using our Future Founder service line), we require verifiable parental consent from a parent or legal guardian before collecting any biometric data. The parent/guardian maintains full control over the minor's biometric data and may request deletion at any time.

5. Storage and Protection

Biometric data is protected with the following security measures:

Measure Details
Encryption at Rest AES-256 encryption on all stored biometric data
Encryption in Transit TLS 1.3 for all data transfers between Clone U, ElevenLabs, and HeyGen
Access Controls Role-based access; only authorized personnel can access biometric data
Separation of Data Biometric consent records stored separately from booking and session data per BIPA requirements
Background Checks All employees with biometric data access undergo background checks
Audit Logging All access to biometric data is logged and auditable
Vendor Security ElevenLabs and HeyGen maintain SOC 2 Type II compliance

6. Retention Schedule

Data Type Retention Period Deletion Process
Active voice clones Duration of portal access (1, 3, or lifetime depending on package) Deleted from ElevenLabs and Clone U within 30 days of access expiration
Active avatars Duration of portal access Deleted from HeyGen and Clone U within 30 days of access expiration
Raw voice recordings 90 days after capsule delivery (QA purposes) Permanently deleted; not recoverable
Raw photos/video 90 days after capsule delivery Permanently deleted; not recoverable
Consent records 3 years after deletion of associated biometric data (legal compliance) Securely destroyed after retention period
On consent revocation N/A All biometric data deleted within 30 days of revocation request

When biometric data reaches the end of its retention period, it is permanently and irreversibly deleted from all systems, including backups, within 30 days.

7. Third-Party Sharing

We share biometric data only with the following third-party processors, and only for the specific purposes described below:

Provider Biometric Data Received Purpose
ElevenLabs, Inc. Voice recordings, voiceprint data Voice clone creation and hosting
HeyGen, Inc. Photos, video, facial geometry data Avatar creation and rendering

No sale of biometric data. Clone U Studios will never sell, lease, trade, or otherwise profit from your biometric data. We will never share biometric data with any party other than the processors listed above, except as required by law or court order.

Both ElevenLabs and HeyGen operate under data processing agreements that require them to:

8. Your Rights

8.1 Rights Under BIPA

Under the Illinois Biometric Information Privacy Act (740 ILCS 14), you have the right to:

8.2 Rights Under CCPA

California residents have the following additional rights regarding biometric data:

8.3 Exercising Your Rights

To exercise any of these rights, contact us at:
Email: hello@cloneustudios.com
Subject line: "Biometric Data Request"

We will verify your identity and respond within 15 business days. If your request involves deletion, all biometric data will be permanently removed from our systems and our third-party processors within 30 days of verification.

9. Data Breach Notification

In the event of a data breach involving biometric data, Clone U will:

10. Changes to This Policy

We may update this Biometric Data Policy as laws change or as our services evolve. When we make material changes:

11. Contact Us

Clone U Studios, LLC

Oakland, California

General: hello@cloneustudios.com

Biometric data requests: hello@cloneustudios.com with "Biometric Data Request" in the subject line

We aim to respond to all biometric data inquiries within 15 business days.